PepsiCo claim based on independent research conducted by NielsenIQ between 1st December 2025 to 12th December 2025 compared to previous formulation of this product for a sample of 404 tomato flavoured Collet Snacks consumers, Those who have consumed Kurkure Naught Tomato in past 1 week with a usual consumption frequency of at least 2 times a week & Those who have consumed Kurkure Naught Tomato in past 1 week with a usual consumption frequency of at least 2 times a month (once in 15 days); Males and Females (50-50) aged between 13-35 years, Socio-Economic Classification ABC, in the territories of Hyderabad & Bangalore.